6IXTY8IGHT, founded in 2002 by Swedish entrepreneur, Erik Ryd, has become one of the leading fashion lingerie and lifestyle brands in Asia. With a youthful and playful image, it has expanded quickly in Greater China, South Korea, Singapore, and Malaysia while delivering much of the product through an expansive online shopping experience.
Brand Identity and Philosophy6IXTY8IGHT embraces a colorful and provocative philosophy as a central tenant to their brand. They cater to young women wishing to enjoy a comfortable and fashionable, individual way of dressing. 6IXTY8IGHT helps their audiences celebrate body confidence and just have fun dressing up through fashion, characterized as comfortable and fashionable with on-trend designs for everyday wear.
Product Offerings
6IXTY8IGHT provides an extensive assortment of fashion and lifestyle products designed to meet the diverse needs and demands of most modern women. The main product categories for the brand include:
Lingerie: 6IXTY8IGHT features an expansive lineup of bras, underwear and bralettes, available in all cuts, styles, fabrics and colors. The lingerie ranges from basics, minimalist styles, lace styles, and seasonal collections. 6IXTY8IGHT focuses on comfort, fit, and style to an Asian female fit.
Sleep wear & Lounge wear: 6IXTY8IGHT's homeware range includes soft pajama sets, nightgowns, camisole tops, and lounge shorts made from breathable, cozy fabric. The pieces provide a way to relax fashionably, with prints, ruffles, and plushy fabrics.
Apparel: Casual fashion pieces make up much of the other half of the collection; tops, dresses, skirts, trouser, and shorts—all pieces suitable for everyday wear. The apparel often feature fun prints, pastel colours and seasonal trends.
Accessories: Rounding out the wardrobe, 6IXTY8IGHT includes socks, hair bands, and other fashion accessories that often coordinate with the style and design of the collections.
Seasonal Collections
6IXTY8IGHT releases seasonal collections throughout the years to complement the cycles of fashion and to respond to fashionable moods.
Fluffy Monster: a cozy range for lounging and colder weather comfort, consisting of soft textures and whimsical designs.
Velvet: a more formal, luxe-inspired collection with beautiful details and velvety fabrics.
Foil Lace: a stylish mix of lace and shine.
Back to Basics: the core collection of minimal lingerie and essentials in classic cuts and neutral shades.
Final Thoughts
6IXTY8IGHT is unique in that it offers stylish and affordable everyday wear for women. Whether shopping for lingerie, sleepwear or casual apparel, 6IXTY8IGHT has a broad range of products that combine whimsy, comfort and personality. Both in store and online, 6IXTY8IGHT inspires young women to get dressed and feel great about being who they are. For more information, visit the official website: 6IXTY8IGHT
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