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Why 100% PURE Is More Than Just a Beauty Brand

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When you select 100% PURE , you're selecting beauty that's clean—in every way. This brand is obsessed with feeding your skin, hair, and body the good stuff you can actually identify as plants, flowers, fruits, and essential oils. No chemicals, no artificial scents—just nature in its purest form. Skincare that Feels Like Self-Care As soon as you apply one of their cleansers or moisturizers, you'll feel the difference. The products are full of skin-friendly ingredients such as green tea, rose water, and aloe—kind but powerful. If you want to brighten, hydrate, or soothe your skin, there's something for every skin type and requirement. Makeup  but Make it Natural 100% PURE cosmetics are pigmenting with fruit colorants—actual strawberries, pomegranates, and even cocoa. It's beauty that not only appears good but feels good as well. Foundations feel light and breathable, mascaras that don't irritate yet lengthen lashes, and the lip colors? Tastefully vibrant and near...

Plum Goodness

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Plum Goodness Plum is a fresh line of 100% vegan beauty products that's all about "being good" - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with "good science" skincare fragrance haircare bodycare makeup gifting babycare

Get upto 25% off on Eye Make up Kit

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LAKME Absolute Shine Line Eye Liner - Grey - 4.5 ml Product Description : The Illuminate Look' is the latest trend marching on most international runways this season. It celebrates sparkle without any reason. It is all about shimmer, translucent and lustrous makeup, with a reflective shimmer finish. It is a range of eyeliners specially crafted by backstage experts at Lakme Fashion Week to give your eyes the perfect definition and shine.